Footfactor Hugo Cauvas

Foot Factor’s Technical Director is none other than the son of founder Norbert. Not surprisingly, Hugo grew up in a household infused with active sports and an underlying dialogue around biomechanics, physiology and, of course, feet. Hugo is a keen skier and has spent several seasons in Val d’Isere, developing his specialist knowledge of ski boot fitting, sports orthotic insoles and all things feet. He has worked alongside elite athletes in the Alps and in London he regularly treats elite athletes such as Tour de France cyclists, BBL basketball players and professional footballers. Hugo is a passionate cyclist, competing up to Youth National level on his road bike when he was younger. He can now often be spotted on long mountain bike rides down to the coast and back or in the hills outside London.

Hugo’s background

Growing up Hugo spent many hours in the workshop with Norbert, watching, learning and at times helping. Hugo’s interest in biomechanics and how orthotics can help to eliminate pain and improve performance developed as he saw countless clients benefit from Norbert’s orthotics and expertise. Having completed his Non Surgical Foot Care qualification and Sidas Podiatry and Sports Orthotics training courses he is now full time at Foot Factor. He takes the same, unique approach as Norbert, keeping things simple, listening carefully to each client, and understanding that every client has their own specific requirements which his orthotics meticulously fulfill. Norbert is sadly no longer at the clinic due to his Ataxia but is delighted that Hugo has stepped into his shoes.

Who does Hugo treat?

Medical professionals such as consultants, podiatrists, physiotherapists and osteopaths refer patients to Hugo for the manufacture of orthotic insoles, Hugo sees many sports people from elite athletes to weekend warriors, coming from a wide range of sports. He continually expands his knowledge through the medical professionals he works closely with and through clients, always staying true to the original principles and techniques created by Norbert more than 20 years ago.


The information I was given regarding my feet and the pain I was in was extremely helpful and I’ve learnt so much and I will take the advice that I was given.

Hugo is so wonderful and so kind and answered all of my questions and helped me understand how to relieve the pain and how my new orthotics will help.

You have made me a very happy customer and I’ve already recommended Foot Factor to my friend!

Google review – Samina Omar

I absolutely love my new orthotics! Hugo is a very professional and friendly at the same time. He clearly cares about his patients and is very meticulous at his craft. Highly recommend Foot Factor to anyone who wants a pair of custom orthotics!

Google review – Berat Cevik

Despite having complicated foot issues, Hugo persevered and was fantastic at talking me through how the insoles would work and what to expect. Couldn’t be happier with my insoles, they are worth every penny and they have removed my foot/leg pain. Thank you!

Google review – Sebastian Chamberlain

If you would like to make an appointment with Hugo please call 020 7631 0077 or email